NOW Carpets launches its new BLOOM collection, by Genna Weiner, which is made up of three different designs. Genna brings that “New York” touch to her work both as a design director and as a materials expert and influencer.

The dramatic floral design is intricately woven and each color is expertly hand-mixed to create an almost photographic effect.

The flowers have always interested Genna Weiner as a design element. For the BLOOM collection, she wanted to combine their softness with a graffiti undertone for an edgy look.

¡True art for the floor!