ORGATEC 2024. HOBBY FLOWER – Natural and Versatile Hydro Planters and Furniture

Hobby flower surprises us with its cheerful, natural, and artisanal designs that bring new sensations of comfort and familiarity to every space. Since its foundation in 1974, this pioneering hydro planter company has been growing and expanding its collections to meet the discerning demands of its clients. Internationally, Hobby flower has undertaken projects in prestigious locations such as the offices of Google and Coca-Cola, five-star hotels in the USA (Hilton, Intercontinental, etc.), a Nike store, and many other unique spaces across both domestic and international markets.

In conjunction with nature and noble materials, design plays a prominent role in Hobby flower’s creative philosophy. As such, it is easy to find among their array of collaborators renowned designers such as Emiliana Design Estudio, Sanna Völker, Josep Lluscá, and others. Furthermore, the company places the client at the centre of its attention, proposing individual solutions that are adaptable to each company’s corporate image and space. Consequently, many offices have already entrusted their designs to Hobby flower to add a touch of warmth, individuality, and nature that makes everyone feel at home.

Bardi Collection: Pure Forms and Subtle Details

Sanna Völker presents a collection for Hobby flower that is filled with versatility and simplicity. Alongside the hydro planters, there are furniture pieces such as tables, side tables, and stools that provide a complete play in any room. Inspired by the Italian-Brazilian architect Lina Bo Bardi, these pieces, characterised by pure lines and unique details, evoke the delicate and artisanal work typical of cabinetmaking.

BARDI Collection | Sanna Völker | HOBBY FLOWER

Bardi is a new collection that will be showcased at the Orgatec fair, where Hobby flower will have a stand in Pavilion 10.2 – Q039.

Ashi: Ash Wood and Upholstery for Comfort-filled Spaces

Ashi is a collection that combines various models of poufs and tables, all harmonized under a warm and informal design, created by Emiliana Design. This proposal is aimed at lobbies and communal areas, where its presence contributes to generating a unique and comfortable atmosphere.

The collection is made from noble materials: legs and structures in solid ash wood, and powder-coated stainless steel for the hydro planters. Comprising 10 pieces and available in four elegant colours (white, taupe, lead, and burgundy), Ashi offers clients a wide range of possibilities to create a piece adaptable to any space while ensuring a unique and inviting environment.

ASHI Collection | Emiliana Design | HOBBY FLOWER

Hobby flower produces hydro planters and furniture pieces with optimal maintenance solutions. Its patented self-watering system is designed with an ecological spirit in mind. It is straightforward, requiring only a reservoir refill four times a year and surface watering every four to five weeks. This way, optimal results and perfect plants are achieved with minimal maintenance.

ASHI Collection | Emiliana Design | HOBBY FLOWER

Discover all the new offerings and visit Hobby flower in Pavilion 10.2, Stand Q039.